Lena Friedman is Managing Director of Business Development at HBMJ Consulting. She has led the firm’s sales, strategy, and partnership efforts for the better part of the last decade. Prior to joining HBMJ, Lena held front office roles in investment banking and sales and trading. With this varied and extensive experience across the asset management space and deep understanding of the entire trade life cycle, she is uniquely able to translate and transform HBMJ’s clients’ pain points to actionable and pragmatic solutions.