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Managing Director, Business Development

Lena Friedman is Managing Director of Business Development at HBMJ Consulting. She has led the firm’s sales, strategy, and partnership efforts for over a decade. Prior to joining HBMJ, Lena held front-office roles in investment banking, and sales and trading. With this varied and extensive experience across the asset management space and a deep understanding of the entire trade life cycle, she is uniquely able to translate and transform HBMJ’s clients’ pain points into actionable and pragmatic solutions.


Lena holds multiple degrees from NYU Stern. She resides in NYC and is an avid foodie and wine enthusiast holding numerous designations in wine studies.

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